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Marketing at Retail press releases

Evaluating the behaviour of consumers at the point of sale in order to optimize marketing strategies

How can you make a product stand out on a shelf and be assured of its visibility? How can you analyse the behaviour of consumers and measure the impact of marketing actions at the point of sale? It is problems like these that confront marketing at retail professionals.
At Marketing at Retail 2010, marketing experts will present their know-how and their solutions in the course of a series of plenary conference sessions devoted to specific themes. The aim of these is to help advertisers get to know their consumers better, to evaluate the impact of their actions and so to optimize their point of sale marketing strategies.

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Marketing at Retail Show 2010: a successful event

After three days of meetings and highlights, the Marketing at Retail Show closed its doors on 1st April. Having brought together the full range of marketing expertise applied to the point of sale, the 2010 Show confirmed the event’s position as the meeting place of choice for the industry.

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Marketing at retail announces its next show

Organized by Reed Expositions on behalf of POPAI France, Marketing at Retail is innovating once again for its 2010 show. It is because the retail outlet of tomorrow needs to reinvent itself today that the show is expanding what it offers through the addition of a new ‘Materials and Components’ centre of expertise, as well as also organizing a space dedicated to innovation and sustainable development.

The show’s aim is to provide an overview of all the retail at marketing solutions offered by an array of 200 professionals drawn from all over Europe, so as to provide as complete as possible a response to the challenges and concerns of brands, distributors ad networks.

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